Updated: Apr 2, 2020
First what 's important ! “There’s 1 thing we can take away from what we face as a planet right now - help those around you in bad times and in good times!”
- Rick “Peace Hughes Jr.
5 Solutions To Common Video Marketing Mistakes
….so you and your team stop looking like this.
Now more than ever across the world business owners, founders and content creators are feeling uncertain about the future of their companies. So that begs the question, how do you reach new customers? Many of us are already exploring ways to market our online videos but it feels to be falling on deaf ears.
Here’s the thing. You are not alone.
As many companies, like yours, rush to roll out their new services or products, which may not be news unless you work for Apple. So you’re coming up short and your big-budget video is weightless without fundamentally understanding the answer to this question, ‘how do I properly market my video to the right audiences?’. So we’ve put together 5 solutions that we currently use with our clients to help put an end to these blunders once and for all.
Here they are - in no particular order:
Blunder #1: Today, almost anyone can use a smartphone to make a video, but is that how you want people to see your brand? And if you contract a producer (not just videographer with talent) or an agency to produce the video, does the partner you’re working with know about your industry? Ask questions to see if he/she understands what’s going on in the marketplace. Get the answers you need. Eventually, you’ll be partnering in your video endeavors to produce something that reflects the quality of your company. We see this all the time with successful YouTubers - notice their upgrades and how they advise changes!
Solution #1: Do your due diligence and evolve to using a professional producer (not just a videographer) or an agency to create content for your business.
Blunder #2: Of course, you have a business/service/product that can benefit from a wide audience. However, your videos will evolve and so will your business/service/product. Roll our teasers (test clips) and speak to what people know your for. If you give it out all at once, you’ll run out. This means focus on one point at a time of business/service/product and don’t cast too wide a net. People have different pain points, no need to address all in 1 video. Did you decide which ones you want to address? When you try to speak to everyone, you miss someone anyway. Get back to them – the crossover.
Solution #2: Focus your message on who you see is responding and get specific there. Thus, developing a well-defined target audience.
Blunder #3: Stop waiting until the end of your video to drop the mic. This means that revealing your selling points at the end of your video could be a waste of time, even if your business/brand/service/product are well known. The longer a video is, the harder to keep the engagement. Video is a form of media, think headline first, juicy bits beginning, middle, and end with a supporting detail for each.
Solution #3: When mentioning selling points, think: 1. headline, 2. juicy bits and 3. call to action.
Blunder #4: If you’re an expert, you should know how to speak concisely about your topic. How long was the last online video you watched? Thirty seconds? Maybe two minutes? Research shows, well nevermind what research shows. As a consumer, go by your own research! Honestly, most consumers click away from a video within the first 10 seconds if it isn’t engaging enough, so know your audience/clients. If they need the content, they will use it. Also, switch video types. If it’s an instructional and entertaining video - longer may be ok.On the other hand, promos, branding videos, and FAQs do not need to be long. Truth is YouTube & Google reward long content that’s been watched.
Solution #4: Save time and money, take a long video and make it into multi-purpose clips. Define your short and to the point with your own research. We suggest 30,60,90 seconds as a magic length to start.
Blunder #5: We’ve all heard, “when you fail to plan, you plan to fail!” That applies to work life balance, but also marketing on the best medium.. Ask yourself if your purpose is strategic? Meaning why are you making it, what’s the niche, and best platform for it. Is it branding you? If you don’t know the answer, take a step back and ask a consultant.
Solution #5: Approach video with a strategy like any other marketing campaign. If you can achieve a clear business objective through media, then produce video and go for results.
We know this list is not exhaustive, but we hope that by tackling these 5 common mistakes you will be one step closer to bringing value to your customers. So what do you say?
Which solutions do you plan to try and what others should we add to our list?
For more blogs like this from Peace Entertainment Inc, visit https://www.peaceentmedia.com/blog