Video content marketing: 4 ways to use video content to drive traffic to your site and increase conv
Updated: Dec 19, 2022
Peace Entertainment’s top 4 tips on how video content will drive traffic to your website and increase conversions.
Video content is playing an increasingly important role in any marketing strategy, and if used effectively can drive traffic to your site and increase the conversion rate from a visitor to your site to a paying customer. Video accounts for nearly 70% of all content online, is most likely to be shared on social media platforms and is an effective way to give customers lots of information quickly. If your business doesn’t have a video content marketing strategy then you could be missing out on revenue. Here are Peace Entertainment’s 4 tips on how to use video content marketing to drive traffic to your site.
#1: Showcase Your Product Or Service With A Video
Since website visitors are anywhere from 64% to 85% more likely to buy a product after watching a video about it, create short promotional videos that show off the main benefits and features of your products and put them on your website.
For example, if you have an apparel store, instead of just posting photos, add a video of a model wearing your clothes. If you offer a service, use video to explain what problem your service solves and how it goes about doing so.
Don’t be afraid to be creative and take some risks. Video doesn’t necessarily mean setting up a shoot and filming. A lot of great videos are just repurposed product images. Just insert photos into a cool template with nice transitions and text, and add some background music or other audio.
#2: Create How-to Videos For Your Product Or Service
How-to videos catch viewers with prime buyer intent. They have a problem they want to solve or something they want to learn. It is up to you to show them how to do it. In fact, nearly 1 in 3 Millennials say they purchased a product as a direct result of watching a tutorial or how-to video about it. Come up with and share uses of your product. For example, explain to consumers how to tie a tie or show home cooks how to make certain recipes for your ingredient. Don’t try to sell your product in this type of video, just focus on instructing your audience.
The Home Depot creates how-to videos for projects. Of course, after the video piques customers’ interest, a shopping trip to get the supplies is in order.
Videos appear in 52% of Google keyword searches and 82% of them are from YouTube, so remember to optimize your video with keywords for SEO. Write detailed meta descriptions about your video and add transcripts of your voice-over. Just like with written works, produce great content that inspires people to engage with your videos.
#3: Create Video Testimonials
As P.T. Barnum once said, “Nothing draws a crowd quite like a crowd.” Showcasing customer testimonials is one of the most powerful ways to communicate your value to a website visitor.
Ask some of your most loyal customers if they would be willing to record a testimonial for your business. If they are local, invite them to your store or office, or meet them with your camera gear. You can also set up a spot at an event and approach customers there. Have them describe their experience, as well as what problem your product or service solved.
#4: Increase Sales With Video Ads
Online video ads are currently the most effective online ad medium, and 72% of ad agencies say that online video ads are as, if not more, effective than TV advertising. Video has a click-through rate that beats normal ads by a factor of three.
Create video ads for your product and upload them to YouTube and Facebook. You can even do Instagram.
Video is everywhere today and a lot of marketers are seeing great results. There are many types of videos you can create for effective marketing that drive traffic and conversions for your business. Focus on your company’s strengths, and find ways to showcase them via video to current and potential customers.
What do you think? Are you using videos as part of your marketing plan? What types get the best response? Have you had success with video ads? Please share your thoughts and experience in the comments.