Video Marketing

Updated: Oct 3, 2017

Here’s a little info, more than just stats to help you understand exactly how video branding in recent years hits any audience – according to HubSpot (with Our comments):

  • “Tell your Web Designer even ask Wix” – Video is projected to claim more than 80% of all web traffic by 2019.

  • Adding a video to marketing emails has boosted click-through rates by 200-300%. “Depends on the strategy”.

  • Embedding videos in landing pages can increase conversion rates by 80% (landing page is important, use this as ads and or  website page).

  • 90% of customers report that product videos help them make purchasing decisions.

  • According to YouTube, mobile video consumption grows by 100% every year – with direct marketing or again ads here with landing page.

  • 64% of customers are more likely to buy a product online after watching a video about it -TRUE.

  • 87% of online marketers are currently using video content in their digital marketing strategies – some are using a referral strategy with this.

  • A third of all the time people spend online is dedicated to watching videos – depends.

  • Video ads now account for more than 35% of all ad spending online. 59% of company decision makers would rather watch a video than read an article or blog post.

Peace Entertainment’s estimate that a single minute of video content is the equivalent of millions of words.

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