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Video Marketing

Updated: Oct 2, 2017

Not convinced video marketing content is worth the money or the future?

Here’s a little info, more than just stats to help you understand exactly how video branding in recent years hits any audience – according to HubSpot (with Our comments):

  • “Tell your Web Designer even ask Wix” – Video is projected to claim more than 80% of all web traffic by 2019.

  • Adding a video to marketing emails has boosted click-through rates by 200-300%. “Depends on the strategy”.

  • Embedding videos in landing pages can increase conversion rates by 80% (landing page is important, use this as ads and or  website page).

  • 90% of customers report that product videos help them make purchasing decisions.

  • According to YouTube, mobile video consumption grows by 100% every year – with direct marketing or again ads here with landing page.

  • 64% of customers are more likely to buy a product online after watching a video about it -TRUE.

  • 87% of online marketers are currently using video content in their digital marketing strategies – some are using a referral strategy with this.

  • A third of all the time people spend online is dedicated to watching videos – depends.

  • Video ads now account for more than 35% of all ad spending online. 59% of company decision makers would rather watch a video than read an article or blog post.

Peace Entertainment’s estimate that a single minute of video content is the equivalent of millions of words.


About the author:



Peace i.e. Rick Hughes Jr. is a passionate content creator, dedicated to producing positive change through the power of video. Starting his career as a Hip Hop artist named "Peace," Rick developed his skills in communications and broadcast journalism, which led him to work with major media outlets such as Black Entertainment Television, News Channel 8, Discovery Channel, National Geographic, and various music groups. In 2001, he founded Peace Entertainment Media, providing top-quality videography services to a diverse clientele. It's a socially responsible edutainment brand that leverages the power of videos to promote positive impact within the business community. With his team, Rick has expanded his offerings to include video marketing, photojournalism, and live streaming services. Rick continues to connect and engage through his creative work, making a significant impact on the business and entertainment industries.

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