Updated: Apr 2, 2020
What do you do when a large percentage of the population in your area fear your business, you see your customers maybe 6 months a year, your competitors are on every block in your town? You’re probably a dentist! Challenges your practice might be facing monthly, if not more.
Luckily, Google will just fill reclining chairs with new patients - yeah right! Google and Facebook are competitive and while AI may become an asset we’ll lose skilled professionals.
To navigate this we should all seek creative yet technical help! Even still; tried and true tools and strategies like: referral programs, reviews, and social media branding videos are still the most effective marketing tasks for many dental practices.
By building trust among potential clients with your brand, educating your community, and keeping current patients establishing on-site video is key. Edge out your competition and grow your business. Regular marketing only talks about your business routine while digital video marketing involves you in process - experience capturing and sharing. How you get your info. is how the world or you’re the target audience you developed will get it.
Take people through your story because there may be a lot of myths about going to the dentist.
- What about insurance, cost maybe overwhelming?
- I don’t want to be in pain, so how will that go over?
- Who are you to be in my mouth?
Answering some unknowns for potential patients, can lower mental reservations, relieve stress, and give new people a reason to come and try out your office.
Online & Offline Patience Experience. The new patient feeling they’ll get from your video. You get to see and interact with your patients (if you have those features on your video & website). Also, inside your office.
Patients feel like they know you before booking an appointment.
When they know more about you and your practice, they can make informed decisions. For you, that means you can follow that real time and capture emails.
You both get to see if it’s the right fit.
Branding videos can highlight new, state-of-the-art office environments and your overall philosophy. Provide at ease statements like, “We can provide patients with a level of dental care that they normally do not receive.” Support that with shots of your practice.
Good reviews and a nice website help but creating a connection one can feel - through video puts you in their personal space.
Patients want to be educated and informed about your practice, you and your team, and your business ideals. Put a face on your business and give personality to your practice, thus setting yourselves apart through the use of video marketing.
When it comes to building sustainable businesses, keeping customers and creating powerful relationships are crucial. Finding new ones is just as important. In order to stay on the top of their minds!
Example: Create how to videos or video tips with titles like, “Brush Your Teeth Properly Can Save You Money” and “What Toothpaste Is Good For Me?”
I sure patients forget what you all discussed in the chair or need behavioral reminders. It could be overwhelming, so educational videos could be used as a follow-up tool.
These types of videos can also help foster relationships with patients who haven’t visited in a little while. Rick Peace Hughes of Peace Entertainment explained, “As new products or service comes to the market, you’ll want to tell all your clients about them; even though, everyone’s not ready for an appointment. Video enables you to provide in home/inbox/in office messages to you patients, clients or consumers - rather than waiting until they’re in the dental chair or office.” Increased exposure to your patients can become more second nature and comfortable with your practice. Scale: why wait 6 months or more to talk to your patients when video can communicate your practice.
Our site www.peaceentmedia.com has some suggestions about how you should approach video content marketing membership or campaign. Make your video content stand out in internet traffic (traditional marketing still helps/works):
Continue reading to Part 2: Video Marketing Tips for Dentists (or Any Small Business) Part 2.