Updated: Apr 2, 2020
The truth is, as a dental practice (or any small business), if you don’t have a strong web presence, your competitors will outrank you. It’s as simple as that. Seeing that more and more potential customers are searching the web to book appointments, effective marketing tools, like video, can go a long way. By optimizing your videos (and your webpages) for search, you can share your brand with the world and drive more traffic to your website. Luckily, if you’re using Wistia, our embeds will automatically help improve your video’s ranking on search engines.
Measure and improve
With Peace Entertainment, you can track how people are engaging with your content and figure out what’s resonating and what’s not working, and improve your videos as you go. “It has helped me to know what areas of each video might be especially interesting, or when a video may be a little too long,” said Dr. Lavigne.
Viewers are located. This empowers her to make informed decisions about her marketing strategy. For example, if most of her viewers are in Sudbury, MA, she can optimize the page where her video resides for the keywords “Dentist in Sudbury, MA.”
Types of video to make
In addition to the videos that Dr. Lavigne has used to market her practice, there are tons of others that you could try out. The following list is just the beginning. Think of video to scale personal communication — the possibilities are endless!
About us/Image Profile Video. Give potential customers a reason to trust the people behind your business. Smiling faces and some sincere introductions will do the trick.
Testimonials. Ask some happy customers to answer a couple of questions for you on camera, then insert some B-roll of you chatting with them. Voila!
Follow-up thank you videos in emails. After someone visits your office, send them a follow-up “thank you” video via email.
Hyper-targeted videos to patients. Do you have younger patients who were super afraid to come to their appointments? Send their families “good job” videos to reinforce those positive vibes.
Educational videos about larger procedures. Larger dental procedures can be nerve-racking. Why not make a quick video about all the steps involved and send it out to your patients days before their appointments? There’s nothing like a little mental preparation.
Oral health awareness videos. Videos like the following one remind people that going to the dentist isn’t all about the cleanings. Screening for oral diseases is an important part of a regular dentist schedule.