Updated: Dec 29, 2022
Videos have become an important part of any business’s marketing strategy because they’re more eye-catching than static content and they can also get customers to buy your products or services faster.
However, videos that don’t target audiences (personas similar to the clients you have or want to have) are just not worth the time and effort to create. To make sure your videos get the attention you want, use these six tips to make them go viral!
1) Start With A Great Idea
If you want your videos to go viral, then it's important to start with a great idea. Even though this is true for some videos, sometimes all it takes for people to share is something simple yet powerful enough that instantly attracts viewers' attention.
2) Use Humor
The social media is a phenomenal business tool. You can use it to grow your business by creating videos that give potential customers a good impression of what goes on behind the scenes at your company.
Animation and funny animations can also be used effectively in this type of marketing campaign. Humor acts as a very effective method to get your point across. It's entertaining, because it gives people something to think about other than boring facts about business.
3) Have An Engaging Opening
To make your business videos go viral, you need to start with an engaging opening. This can be anything from a shocking statistic to a personal story. It should be something that will make your viewers want to keep watching. It could also include a time-sensitive offer or competition at the beginning of the video. Whatever it is, it needs to compel them to watch the whole thing!
4) Use Testimonials
Video testimonials are a great way to show potential customers that you’re an authority in your industry. They can also be used to show off your product or service in a real-world setting. By using testimonials, you can make the videos go viral among your customers and prospects.
You can use them to show what your customers say about what you do. This can help people understand why they should listen to you and trust you with their money.
5) Keep It Short
If you want to generate more traffic and sales, then the best thing you can do is to spread short videos across different social media platforms. In other words, don't waste your time on making long masterpieces. Go for briefer videos that are easier on the mind and provide instant gratification as opposed to taking a lot of time.
6) Hire Professional To Shoot Videos
You don't need a big budget to produce quality videos that will engage your audience and make your business look professional. Hiring a professional yet affordable video production company can save you time and money in the long run. Plus, with their experience, they know how to create engaging content from beginning to end.
All in all, your chances are greater if you're producing videos that are going to interest your target audience. Make sure they have value to what your audience is looking for and that it relates to whatever the purpose of the video is.