Video marketing has come a long way and has a long way to go, of course. But if you take a look at the timeline, the introduction of digital marketing skyrocketed the pace of marketing evolution.
In today's world, if brands and companies want to stay on top of their game, they ought to incorporate and implement the most innovative strategies and that is what we'll take a look at today.
Video marketing strategies are what you would consider, the best of the bunch. But it isn't always that simple.
How you use these strategies and the goal behind them matters a lot.
Technology's advent has furthered digital marketing even more, with video editing applications and multiple social media platforms, a brand's identity can be boosted significantly with the help of video marketing.
Here are 7 essential steps that you should consider for an effective video marketing strategy!
Have a clear-cut goal in mind
Choose your broadcasting platforms wisely
Choose the type of videos you intend to make
You should plan and curate your content
Have decent knowledge of post-production of videos
Promote and advertise your videos
Analysis of various metrics
Have a Goal in Mind
This is among the important factors in digital marketing, your goal will determine how your strategy will go.
If you're just starting off, don't burden yourself with a slew of objectives. Choose the ones that matter the most. For example, as a beginner you want your priority to be improving your brand identity.
Of course, the end goal is to drive up sales. For that, you need to consider the marketing funnel.
Each one of these has a purpose and it is as follows:
Awareness - helps you reach more audience and customers
Consideration - It helps in the generating demand
Decision - to help boost conversation rates
Adoption - to inform and educate the general populace about the brand
Advocacy - to help increase brand awareness
Choose Your Broadcasting Platforms Wisely
Social media platforms are in abundance, but using all of them makes zero to no sense.
If you want concrete results you need to be wise in your choice of social media platforms. Each one of these platforms supports a particular type of video. Depending on that, you need to weigh the pros and cons and make your decision.
Instagram, YouTube, and Tik Tok are some of the platforms that perform well and are expected to grow in the near future. Choosing any one of those would be a good decision.
If you have long videos, YouTube is the perfect platform and you can make short clips of the same and promote it on Instagram.
This way, weigh your options to make the optimal decision.
Choose the Type of Videos You Intend to Make
Understanding the type of videos that work for your brand. Not every type of video works for every objective.
As per sprouts social, 39% of the general populace want customer testimonials to understand the value of the brand, and 51% of people would absolutely love to see the products or the service the brand has to offer.
Similarly, you should understand what your customers/audience expect from you and create videos accordingly.
Content Creation and Curation
Planning your content is the make-or-break aspect of the game. No matter how good your strategy is, it will not matter if your content is not up to mark.
This is the exact reason you should plan your content.
If you're a novice, here are a few tips that can help you.
Write a script
Depending on that choose the equipment you need
Refine the script
These basic 3 pointers can drastically help you improve your video marketing game.
Understanding Video Post-production
This refers to editing, but it doesn't entirely stop at cutting and pasting different scenes together.
There is much more to it, it also refers to animation, overlaying videos/photos, text captions, and much more.
If you're just starting off, you can make use of video editing applications that offer robust features for free.
If you're looking for an entirely professional video, you should consider hiring a videographer who has experience in this particular field and it's not hard to find them, a simple Google search will do the trick.
Promote Your Videos
Promoting videos is quite essential, as you can imagine.
As mentioned earlier, if you have a long-form video, you can upload snippets of the same video to build anticipation amongst your audience.
This anticipation further leads to increased brand awareness and increased conversion rates.
Analysis of Video Metrics
This is an important factor, if you can understand how well your video is performing, you can improve it.
Social media platforms offer analytics for you to understand how your audience reacts to your videos.
By understanding that, you can curate your videos and customize them according to your customers' tastes.
These 7 steps, if you keep in mind, you can improve your content by leaps and bounds.
So ensure you keep these in mind for a successful video marketing strategy.