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  • Writer's picturePeace

7 Steps to a Successful Social Media Video Marketing Strategy

Updated: Apr 10, 2023

Video marketing pic for social media, video production tips, brand media marketing

Video marketing has come a long way and has a long way to go, of course. But if you take a look at the timeline, the introduction of digital marketing skyrocketed the pace of marketing evolution.

In today's world, if brands and companies want to stay on top of their game, they ought to incorporate and implement the most innovative strategies and that is what we'll take a look at today.

Video marketing strategies are what you would consider, the best of the bunch. But it isn't always that simple.

How you use these strategies and the goal behind them matters a lot.

Technology's advent has furthered digital marketing even more, with video editing applications and multiple social media platforms, a brand's identity can be boosted significantly with the help of video marketing.

Here are 7 essential steps that you should consider for an effective video marketing strategy!

  • Have a clear-cut goal in mind

  • Choose your broadcasting platforms wisely

  • Choose the type of videos you intend to make

  • You should plan and curate your content

  • Have decent knowledge of post-production of videos

  • Promote and advertise your videos

  • Analysis of various metrics

Have a Goal in Mind

This is among the important factors in digital marketing, your goal will determine how your strategy will go.

If you're just starting off, don't burden yourself with a slew of objectives. Choose the ones that matter the most. For example, as a beginner you want your priority to be improving your brand identity.

Of course, the end goal is to drive up sales. For that, you need to consider the marketing funnel.

  • Awareness

  • Consideration

  • Decision

  • Adoption

  • Advocacy

Each one of these has a purpose and it is as follows:

  • Awareness - helps you reach more audience and customers

  • Consideration - It helps in the generating demand

  • Decision - to help boost conversation rates

  • Adoption - to inform and educate the general populace about the brand

  • Advocacy - to help increase brand awareness

Choose Your Broadcasting Platforms Wisely

Social media platforms are in abundance, but using all of them makes zero to no sense.

If you want concrete results you need to be wise in your choice of social media platforms. Each one of these platforms supports a particular type of video. Depending on that, you need to weigh the pros and cons and make your decision.

Instagram, YouTube, and Tik Tok are some of the platforms that perform well and are expected to grow in the near future. Choosing any one of those would be a good decision.

If you have long videos, YouTube is the perfect platform and you can make short clips of the same and promote it on Instagram.

This way, weigh your options to make the optimal decision.

Choose the Type of Videos You Intend to Make

Understanding the type of videos that work for your brand. Not every type of video works for every objective.

As per sprouts social, 39% of the general populace want customer testimonials to understand the value of the brand, and 51% of people would absolutely love to see the products or the service the brand has to offer.

Similarly, you should understand what your customers/audience expect from you and create videos accordingly.

Content Creation and Curation

Planning your content is the make-or-break aspect of the game. No matter how good your strategy is, it will not matter if your content is not up to mark.

This is the exact reason you should plan your content.

If you're a novice, here are a few tips that can help you.

  • Write a script

  • Depending on that choose the equipment you need

  • Refine the script

These basic 3 pointers can drastically help you improve your video marketing game.

Understanding Video Post-production

This refers to editing, but it doesn't entirely stop at cutting and pasting different scenes together.

There is much more to it, it also refers to animation, overlaying videos/photos, text captions, and much more.

If you're just starting off, you can make use of video editing applications that offer robust features for free.

If you're looking for an entirely professional video, you should consider hiring a videographer who has experience in this particular field and it's not hard to find them, a simple Google search will do the trick.

Promote Your Videos

Promoting videos is quite essential, as you can imagine.

As mentioned earlier, if you have a long-form video, you can upload snippets of the same video to build anticipation amongst your audience.

This anticipation further leads to increased brand awareness and increased conversion rates.

Analysis of Video Metrics

This is an important factor, if you can understand how well your video is performing, you can improve it.

Social media platforms offer analytics for you to understand how your audience reacts to your videos.

By understanding that, you can curate your videos and customize them according to your customers' tastes.

Final Thoughts

These 7 steps, if you keep in mind, you can improve your content by leaps and bounds.

So ensure you keep these in mind for a successful video marketing strategy.


About the author:



Peace i.e. Rick Hughes Jr. is a passionate content creator, dedicated to producing positive change through the power of video. Starting his career as a Hip Hop artist named "Peace," Rick developed his skills in communications and broadcast journalism, which led him to work with major media outlets such as Black Entertainment Television, News Channel 8, Discovery Channel, National Geographic, and various music groups. In 2001, he founded Peace Entertainment Media, providing top-quality videography services to a diverse clientele. It's a socially responsible edutainment brand that leverages the power of videos to promote positive impact within the business community. With his team, Rick has expanded his offerings to include video marketing, photojournalism, and live streaming services. Rick continues to connect and engage through his creative work, making a significant impact on the business and entertainment industries.

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