top of page
  • Writer's picturePeace

7 Things About Video Production You May Not Have Known

Updated: Apr 10, 2023

Video. Video. Video!

People forget about the word production as apart of it and the value it brings. Video Production would be one word if it was up to me. Video production plays an important role in enhancing your business, because videos are more famous among the customers. After seeing the popularity of videos, people became fascinated toward video production to grow their business. If you've never worked behind the camera, there are many technical aspects of video production that you might not be aware of.

The following are the top 7 things about video production that you may not have known:

Multiple Camera Angles Create Dynamic Results

Video Production, Video marketing digital marketing

Only knowing the shot size is not important. Camera angle and shot angle change the whole scenario of an image or a video. Creating a shot takes too much effort and the Camera angle and camera position plays a key role in it. We can discusses popular camera angles here, these are:

  1. High angle shot

  2. Low angle shot

  3. Knee level shot

  4. Ground level shot

  5. Dutch tilt shot

  6. Over head shot

People Prefer Videos Over Text.

According to 98% of marketers, video converts as well as or better than other types of content. But, if you’re still on the fence, here are 4 reasons video is more effective.

  1. Is it an essential text ad or a colorful video? You know the answer, the video grabs attention!

  2. Videos engage viewers. Not only does it grab attention, it keeps it. The brain can process visible images quickly.

  3. Visuals are better stored in the brain therefore video improves brand recall.

  4. Video increases buying intent by 80%.

Post-Production Phase Takes Longer Than Filming.

Video marketing and production, Digital marketing

Post production in a video takes much more time and endeavor than we think. It can take days to several months. It is possible to alter the movie's purpose during post-production with the help of editing. Colors, music and sound addition, editing, lighting all are major parts of videos. The longest part of the process is the post-production phase. The steps include:

  1. Recording and backing up the video,

  2. Synchronizing the audio with the video,

  3. Actually viewing the video.

Audiences Are Attracted Towards a Story.

Human brain loves stories and videos are really good at storytelling! And the people are moved by them emotionally, which motivates them to share, remark, and like. For instance, tweets containing videos are 6 times more likely to be shared than text-only tweets., while tweets with only photographs are 150% more likely to be shared. So if you want to make a great impression, video is the medium of choice.

CTAs Play a Key Role.

Users could find it difficult to understand how to purchase a product or join up for a service without clear CTAs. The right action from your audience is sparked by clear call to action content.

Compelling call to action content:

  1. Eliminates decision fatigue: The user journey is made simpler by using clear directive statements.

  2. Directs your audience: Your audience is less likely to leave your page due to uncertainty if your call to action is clear.

  3. Improves conversions: More people who follow your CTAs will result in more leads, clients, and prospects for you.

Creativity Is Important.

Video production is a technical as well as creative process. There are bundles of videos present on the internet, you have to focus on the audience's taste and choice. Creative and interesting content helps you in building trust, boost awareness, promote products, and to increase sales or conversion. In making a video, creativity can take many different forms. Engaging your audience with your video's design is essential, and the more inventive you can be with your story telling, animation, audio effects or qualities, lights, design, and style, the more interesting and appealing your video will be to them.

Huge Team Engaged Behind a Video.

Peace entertainment media video production team

The best brains congregate, exchange ideas and jointly produce the video that we see. Each team member is good in their specific task hence making your video great!

List of member in the team:

  1. Producer.

  2. Director.

  3. Director of Photography.

  4. Digital Imaging Technician.

  5. Audio Technician.

  6. Gaffer and Key Grip.

  7. Camera Operator.

Because videos are more well-known among clients, producing them helps to improve your business.

It takes a lot of work and talent to create a shot, which is why you need a pro. Video converts as well as or better than other types of content, say 98% of marketers. The human brain likes tales, and videos are excellent at telling stories!

Finally, clear call to action text inspires the appropriate response from your readers.


About the author:



Peace i.e. Rick Hughes Jr. is a passionate content creator, dedicated to producing positive change through the power of video. Starting his career as a Hip Hop artist named "Peace," Rick developed his skills in communications and broadcast journalism, which led him to work with major media outlets such as Black Entertainment Television, News Channel 8, Discovery Channel, National Geographic, and various music groups. In 2001, he founded Peace Entertainment Media, providing top-quality videography services to a diverse clientele. It's a socially responsible edutainment brand that leverages the power of videos to promote positive impact within the business community. With his team, Rick has expanded his offerings to include video marketing, photojournalism, and live streaming services. Rick continues to connect and engage through his creative work, making a significant impact on the business and entertainment industries.

bottom of page