What is Brand Video Marketing?
Brand Video marketing is nothing but advertising your business with the help of video production services, promoting your business offerings and engaging with your target audience. It is the process of using video as a marketing tool to promote your product or service and even your brand. These videos are uploaded on various platforms like YouTube, Instagram, Twitter, Facebook, LinkedIn, Pinterest etc.
In-house Video production can be expensive from a time and budget perspective, but it is worth it in the long run. That is the reason why businesses opt for professional video production services. A well-produced video will drive traffic to your website, increase sales and boost your brand awareness. According to a research done by Invideo in 2017, about 74% of the internet traffic was video content, which means about 3/4th of all time spent on the internet is spent on watching videos. 8 out of 10 customers prefer watching videos of products that they are planning to purchase, rather than reading about them. Video production is a critical asset for any business looking to boost their sales and increase their ROI by using brand video marketing as a tool.
The Importance of Videos in Digital Marketing
Brand Video Marketing is one of the most powerful forms of marketing. It can be used in a variety of ways such as product demos, testimonials, and tutorials. It is important as it provides an opportunity to connect with your customers on a personal level to educate and inform them about your products and services. Videos are more effective than text-based content because they can capture attention for longer periods of time and are easier to understand.
The use of video marketing for marketing products and services has become very popular in recent years. It's more engaging than text and can be shared easily on social media platforms.
The first step in Brand Video Marketing is creating a content strategy. This strategy should answer questions like: Who are you targeting? What are their pain points? What will you offer them? How will you solve their challenges or pain points? What do you want them to do? What will be the tone of your videos? Are you going for a humorous or serious tone?
Video Production Process
A video production process involves many stages that must be completed before the finished product is ready for release. The various stages include pre-production, production, post-production, distribution, evaluation and feedback and optimization. The process starts out with the idea, which is then followed by the script and pre-production stage.
With all of these steps completed, the production team can move onto filming and editing. After this, there are post-production stages including color correction, sound design, and mastering. Finally, there is distribution of the video to various platforms for viewing by consumers. Read more about the steps taken in detail.
Common Pitfalls That You Will Face When Creating Your First Video
A video is a great way to get your brand’s message to your target audience, but it can be difficult to create an impactful one. You need to know what you want your video to say, what challenges it’s going to address, how you want it to look, and what kind of message you are trying to convey.
The following are some common pitfalls that you will face while creating your first video:
The lack of a clear and unanimous/in sync message
The wrong equipment for the job
Lack of knowledge on how to use the equipment
Poor lighting and audio quality
Untrained in-house production team
Producing videos isn’t easy and straightforward as it might seem. There are several steps involved in production of a video and it may be challenging for companies to acquire the necessary equipment and staff. However, with the right tools, an outsourced professional video production company with experience can help any business produce professional videos that help them convert.
Conclusion and Takeaways
Video content is the most engaging type of content in the digital marketing world and it’s not hard to see why. There are many benefits that come with video content and it’s just a matter of finding the best way to produce them. There are many benefits that come with brand video marketing: improved customer engagement, increased lead generation, increased conversion rates and much more! As we know, video production is a complicated process that needs a lot of stages to work through before we can end up with an amazing video. Brand Video marketing is a crucial aspect of any business marketing strategy.
Video production can be intimidating, but it doesn't have to be. You don't need to be a professional video producer, or even know how to use video editing software. You can let Peace Entertainment Media, in the metropolitan area of Washington, DC, Maryland, and Virginia create videos that are effective and engaging for your business. To know more about us, you can check our about us page. Here is a FREE gift for you, your first consultation is on us, schedule it now.