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How Can Real Estate Leverage Brand Video Marketing To Generate Leads?

Updated: Apr 10

Table of Content

  1. Make Tutorial and Listing Videos

  2. Giving Specific Information

  3. Make Personalized Videos To Send Over Email

  4. Make a Location Video Guide

  5. Testimonial Videos

  6. Upload Videos on Various Social Media Platforms

In recent years, video marketing has become more and more popular. One's network and connections are crucial in the real estate market. People spent many hours in online videos. Virtual tours and listing videos are already things you are accustomed to as a realtor. By including some narration or narrating a tale about your listing, you can increase engagement with your target customers.

The popularity of video content in the real estate sector creates additional chances for you to boost website traffic, house sales, visitor engagement, and lead generation. The geographic region is a key factor for real estate business. According to a report 76% of homebuyers use a mobile device to look for a home.

Here we discuss real estate video production ideas which you can use for your customers to generate leads:

1. Make Tutorial and Listing Videos.

Real Estate Video production, Video marketing in real estate

People want to see a home via virtual tour. That increases the value of video listings and walkthroughs and this is a great thing for Real estate marketers. Without physically visiting the property, they enable the viewer to get the most complete view of it. Working with a professional film crew is an option if you want to produce your own listing videos and property Videos. For the best learning results come from clear information delivery, so tutorials must be simple to follow.

2. Give Specific Information.

Video production in real estate, real estate video to generate leads

Customers are more likely to trust a realtor if they are informed and receive helpful news with the help of videos. You can give a property tour virtually .Virtual tours, which are created on behalf of the sellers to promote their home, are a form of listing marketing. This gives them more information about the rooms, storage area, outer area etc. They are also curious about property value. Resolve the real problems of customers with the help of informative video.

How to Create a Successful Video Marketing Strategy for Your Real Estate Agency?

3. Make Personalized Videos To Send Over Email.

Video over emails is popular nowadays. A quick and simple way to establish credibility, build trust, and keep in touch with prospects is to include videos in your email campaign. Make sure the email videos you send are clear, concise, and convey the main message. Keep them short and relevant with your business.

People click off a video faster than audio or text, so if you're speaking in the video. So basically, sending a video with email is a great option to increase the conversion rate and give you the lead.

4. Make a Location Video Guide.

Tour guide for Real estate Video marketing, Real estate Video production in Virginia

A neighborhood or locality guide is a video type that you must include in your real estate video marketing strategy. These manuals assist your potential clients about the locality and amenities. This is powerful content that can be used again and again for different properties.

Buyers are also enjoying this type of videos because they get a lot about their future home. These videos can discuss a variety of subjects, such as travel, amenities, nightlife, leisure, and tourist attractions. Because it demonstrates to them the marketing prowess of a realtor or real estate brand, sellers are also aware of the value of a good location tour.

5. Testimonial Videos.

Building trust is difficult because Real estate purchases are big financial decisions. Allowing someone else to speak for you is the best strategy for real estate marketers looking to build trust with their leads. When buyers themselves talk about your services, what is better than that?

Ask these people if they'd be willing to record a brief video testimonial outlining their satisfying experience. You can also tell them about text testimonials if they are not comfortable with the camera.

6. Upload Videos on Various Social Media Platforms.

Video production services, Real estate videos  to inform Buyers

Everyone is connecting with social media platforms so it is an easy way to get more reach and recognition. Facebook, Instagram, YouTube, Twitter, Tumbler are the most popular social media platforms where you can post your business related videos for better reach. You can take it a step further and create real estate videos for advertisements to boost impact. You can easily and effectively create your own social media advertisement videos which should be informative.

That will assist you in getting more potential buyers to see your property.

With the help of this type of video content you can use video marketing to attract your customers. Video production helps marketers to capture leads and attract more traffic. Short engaging and story telling videos help them to engage and turn into their future customers. As we discussed above there are numerous ways to leverage video marketing in your Real estate business. So what are you waiting for? It is definitely the right time to establish yourself in a real estate video authority and take advantage of technology.

Curious about Video Production: Know more here

About the author:



Peace i.e. Rick Hughes Jr. is a passionate content creator, dedicated to producing positive change through the power of video. Starting his career as a Hip Hop artist named "Peace," Rick developed his skills in communications and broadcast journalism, which led him to work with major media outlets such as Black Entertainment Television, News Channel 8, Discovery Channel, National Geographic, and various music groups. In 2001, he founded Peace Entertainment Media, providing top-quality videography services to a diverse clientele. It's a socially responsible edutainment brand that leverages the power of videos to promote positive impact within the business community. With his team, Rick has expanded his offerings to include video marketing, photojournalism, and live streaming services. Rick continues to connect and engage through his creative work, making a significant impact on the business and entertainment industries.

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