top of page
  • Writer's picturePeace

Outsource Vs. In-House Video Production: What's Best for Your Business – Solution (Part 3)

Updated: Dec 19, 2022

outsource video production agency, marketing advertising strategy

It Can Be A Combo of "Both” For Your Decision

Here's something a lot of businesses overlook:

Outsourcing vs. in-house video production and marketing doesn't have to be a hard decision "It Can Be A Combo Of Both!”. These are significant decisions, but they don’t have to be mutually exclusive. What does that mean, you could assemble an in-house production team and outsource special projects. Indeed, you can reap the benefits of Outsourcing Part 1 & In-house Part 2 to get the best of both worlds.

A hybrid approach = contractors - having a small in-house team to produce day to day video needs and outsourcing a company to handle campaigns like the release of a new service and or product video. Note, this is a great option if you want great analytics of video and its impact on your business before going all in with a production team. Peace Entertainment can provide both options.

Getting Started Is Key

Getting started in video production and marketing or branding videos may feel overwhelming, but it doesn't have to be. Decide what's right for you - in-house contractors, outsourcing, or a mix of both. Consult with a professional on your budget, business goals, and vision for video success in your company. The main take away from this or key is to just get started. Things will change over time, and that's alright! You can always adjust as you learn and get more comfortable with video.

Do you prefer to outsource video production or use an in-house team or contractors? Why? Leave a comment below and share your experience!

video of company, product commercials, production company chicago


About the author:



Peace i.e. Rick Hughes Jr. is a passionate content creator, dedicated to producing positive change through the power of video. Starting his career as a Hip Hop artist named "Peace," Rick developed his skills in communications and broadcast journalism, which led him to work with major media outlets such as Black Entertainment Television, News Channel 8, Discovery Channel, National Geographic, and various music groups. In 2001, he founded Peace Entertainment Media, providing top-quality videography services to a diverse clientele. It's a socially responsible edutainment brand that leverages the power of videos to promote positive impact within the business community. With his team, Rick has expanded his offerings to include video marketing, photojournalism, and live streaming services. Rick continues to connect and engage through his creative work, making a significant impact on the business and entertainment industries.

bottom of page