It Can Be A Combo of "Both” For Your Decision
Here's something a lot of businesses overlook:
Outsourcing vs. in-house video production and marketing doesn't have to be a hard decision "It Can Be A Combo Of Both!”. These are significant decisions, but they don’t have to be mutually exclusive. What does that mean, you could assemble an in-house production team and outsource special projects. Indeed, you can reap the benefits of Outsourcing Part 1 & In-house Part 2 to get the best of both worlds.
A hybrid approach = contractors - having a small in-house team to produce day to day video needs and outsourcing a company to handle campaigns like the release of a new service and or product video. Note, this is a great option if you want great analytics of video and its impact on your business before going all in with a production team. Peace Entertainment can provide both options.
Getting Started Is Key
Getting started in video production and marketing or branding videos may feel overwhelming, but it doesn't have to be. Decide what's right for you - in-house contractors, outsourcing, or a mix of both. Consult with a professional on your budget, business goals, and vision for video success in your company. The main take away from this or key is to just get started. Things will change over time, and that's alright! You can always adjust as you learn and get more comfortable with video.
Do you prefer to outsource video production or use an in-house team or contractors? Why? Leave a comment below and share your experience!