Updated: Dec 19, 2022
There is a huge market today for online content and companies need to get with it!
Here’s the thing- reaching out to video content marketing experts is one of the best ways to promote contents online. Statistics show more than 87% of businesses are using videos as a marketing tool. Why? Because videos are a powerful way for a brand to spread the message in a way that has helped to increase user understanding of a product and service and drive a decision. Data suggests that more than 95% of marketers using video as part of their content marketing plan say that it has helped them enhance the viewer’s understanding of a product. Plus, a video is more likely to get your business a good number of shares on your social media platforms!
This is an example of the types of content that promotes effective outreach based on your target audience:
With that said, here are 4 tips to help you implement a steady strategy in place when deciding on the right video content campaign for your business –
#1 Set measurable goals as per the brand strategy
One of the first things you should do when planning brand-focused content is to set up measurable goals. Due to the high costs and tight competition surrounding this industry, you need to be strategic and plan, produce, and promote content where you see a return in investment. It takes some time and effort to create customer-focused, enhancing videos, so it is crucial to set objectives of a video content campaign to lead to more engagement.
#2 Keep the video content short, sweet, & engaging (sorry no ‘S” word for this one)
There are different types of video formats in the market and the buzz around the market is to get creative content for your brand. Keeping the content short and engaging helps promote the brand content in different social media channels. Short video contents are likely to catch the imagination of people or consumers in a better way. Also, make sure the titles and the video descriptions are informative and attractive to your viewers. Not only do you want to have a great first impression for your viewers, but this will also improve your SEO with better searches.
#3 Develop content with a focus on consumers
There are multiple types of online video content available in the market and the best ones are known to tell stories. You want to connect with your audience and by doing so, your content needs to be relatable to current events. This goes on to say, be original, not conventional; as in don’t do what you would assume others would want to see but really feed off your customers and what their needs are.
In a specific industry and need more intel what types of strategies to use? Read some posts about a few industries and the strategies they use here.
#4 Take it to the next level
If this is more than you can handle, there is no shame to selecting the right companies & content producers who can get you the desired content for your brand. You want the best so you should expect to get the best from the ones who are the experts. They will help prepare the right type of videos to market the business objectives effectively on different platforms which can leave you not only less stress but be able to enjoy your brand come to fruition to what your customers will see as a reputable company.
Videos are a great way for businesses to reach their targeted people and share high-quality content with the right strategy. If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.
Now, go get a head start on your next video marketing initiative!