Updated: Jan 5
Videos for advertising and marketing are becoming increasingly popular among businesses. The demand for affordable video production services is increasing even as we speak. The use of video marketing has heightened even further with the rise of the pandemic.
Social media and other platforms like Instagram, Facebook, YouTube, and TikTok are being flooded with videos. The inclination of marketers and advertisers is increasing towards videos because consumers are 4 times more likely to watch a video rather than read about it.
While there are umpteen benefits of using video production services for advertising and marketing, we will discuss only the best ones with you in this post.
Videos explain products or services better than anything.
Videos are important not just for big brands and established businesses but also for those that have just started out. Videos help grab the eyeballs of your target audience in less than 2 minutes.
Unlike reading the text information, viewers retain 95 percent of the message when they watch a video. This happens because a video consists of an appealing combination of visuals and sound that help keep the viewers engaged.
So, yes, videos are the best when it comes to delivering your message or explaining your products and services.
Videos are known to boost sales with a significant margin.
Did you know nearly half of the consumers look for videos about a product or service before they shop for them? Businesses that have used video production increased their revenue 49 percent faster than those who don’t use videos.
By including a video on your website’s homepage can increase conversion rates by 20 percent or more. Videos are capable of producing more excitement and trust in people.
As videos help increase engagement and conversion rate, they also help boost sales and revenue.
Videos represent a brand’s personality, culture, and ethos the best way.
Your brand’s personality, culture, and ethos are important and the world must know about them. By showing these intangible things to your audience can help with the humanization of your brand. With affordable video production services, you can easily accomplish it and help people realize what how your brand looks, feels, and sounds like.
When creating videos, you need to ensure that the sound must be good. With the increasing availability of high-quality videos, people don’t like watching videos with bad sound. However, you must not entirely rely on sound to deliver your message. About 85 percent of Facebook users watch videos with the sound turned off. So, you will also need to use subtitles to ensure that everyone can watch your videos.
In the area of marketing, video production is the strongest and powerful way to connect with your audience. They are more versatile, fun, vibrant, informative, easier to digest, and more shareable.
So, if you haven’t used videos for marketing yet, it’s high time to benefit from the limitless power of compelling and high-quality videos. So, even if you don’t have resources, you can consider hiring video production services. Just make sure you have the right content to create and transform it into video.
Get in touch with us today for more information.