Updated: Jan 5
The use of video is growing across several industries as a way to reach marketing goals and tell the story of each brand in an easily digestible and enjoyable way. Today, many businesses are looking for a reputable corporate video production company because videos are more engaging and effective than reading text on a website or in presentations.
It takes more effort to read than watch a video since reading is an active process while watching a video is passive. Thus, many people prefer to watch videos to gain information than read articles and blogs.
Here we’ll see how different industries are using videos to create content that is relevant, effective, and valuable:
Today, many marketers use video in their video marketing strategy and plan. But why is that? Well, manufacturing is a highly competitive industry, and video is an effective way to distinguish one firm from another, convey a product's value proposition, and connect personally with its customers.
It's not uncommon for people to feel intimidated by banking transactions. Since money is a sensitive topic, online transactions may feel risky even at the best of times. Therefore, to build and maintain the customers’ confidence, financial companies are turning to videos.
Financial institutions use videos to introduce customers to their sector and provide a walk-through of general banking transactions, such as depositing money in an account or setting up a payment plan. With video content, banking companies keep their customers informed while keeping their calm, collected confidence.
3. Real Estate
The internet has changed the landscape of the real estate industry. Since the real estate market has become saturated and many platforms are listing and re-listing the same properties, real estate experts are turning to video to help differentiate their listings.
Real estate agencies are using video in multiple ways to gain traction in the industry, including offering virtual tours of homes and highlighting their outstanding agents. Many real estate professionals also use videos to educate viewers on complex topics related to their industry, such as mortgages explainer and news reports on market trends.
4. Travel and Hospitality
With the growing popularity of online shopping, it has become increasingly challenging to differentiate between the various travel and hospitality options available on the internet. In such a situation, customers will find it hard to choose suitable accommodation in a new city. Moreover, photos of exotic foods will not give a complete picture of the dining experience in a restaurant.
But a video can provide customers a closer look at what hotels, restaurants, and other travel experiences are like before booking a reservation. Videos can help travel and hospitality brands showcase what makes them unique and enticing. Also, eye-catching visuals can communicate the ambiance of a place.
Since healthcare is a complex industry, healthcare providers at every level are using video to educate their patients and clients. Using video explainers, health insurance companies make it easier for customers to understand the decisions and features that affect their lives and those of their families.
Video content can help healthcare companies better connect with more patients and provide them with valuable, relevant information about the topics they care about most.
Videos have become a powerful tool for improving the bottom line for businesses. And that results in better hiring, more donations, or higher comprehension rates. Moreover, the corporate video production company can help reflect the organization's commitment to its brand.
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