Today, over 63% percent of home buyers make their offers without ever seeing the house - and 3-D walk-throughs are up more than 500% since 2020. The average consumer is aware that real estate photos aren’t always accurate and can’t describe the exact quality, neighborhood, and the other elements surrounding a safe and comfortable home.
But with video marketing, you can turn this narrative around, videos help in conveying a lot more. It has the ability to showcase details that a photograph is incapable of capturing.
Video marketing is a great way to reach potential customers and it is an integral part of any marketing strategy. Whether it's a home or a commercial building, people are more likely to buy something when they see it in person, and a video can help you do that without the buyer ever leaving their home.
The Benefits of using Video Marketing for Real Estate
1. Increases Traffic
Incorporating videos into your marketing strategy will not only help you achieve your business objectives efficiently but also allows you to attract more visitors.
As per the statistics, videos help marketers to nurture leads and attract 300% more traffic. The more traffic, the higher the sales. As videos are short and engaging; therefore, it becomes effortless for marketers to engage them and convert them into potential customers.
2. Build Customer Trust
If you can build customer trust, it would be easy for you to have a frame of reference. As per the statistics, 57% of the customers believe that attractive and engaging videos give them more confidence and compel them to purchase.
It's high time to let people come to you based on trust and valuable information provided to you. Well! Videos do it all.
3. Improves Brand Awareness
As per statistics, 54% of consumers prefer watching video content over the web from the respective brand or business. Once you can generate an online presence, you will build trust and increase business productivity quickly.
4. Improved SEO
The use and benefits of SEO are no stranger to marketing experts. This is among the primary reasons why corporations all around the world pour a lot of effort and energy into improving their ranking on Google search results.
Improving SEO is one sure-shot way of increasing traffic to your real estate business site, and the best way to improve SEO is to incorporate videos. Doing so drastically improves your ranking on Google search.
When you’re making the videos, ensure they’re aesthetic by nature, have appealing titles, and are edited in a creative way, this helps in retaining the attention of the viewer.
Video Marketing - How To Go About It
If you’ve no experience with video marketing, that’s nothing to worry about!
There are several ways to shoot a great video, for starters, you can use your smartphone, most smartphones are equipped with good-quality cameras and can come in handy.
Here are a few real estate video marketing ideas to help you kick things off in the right direction:
Listing Videos - These videos are the cream of the crop, nothing excites customers more than a virtual tour of their to-be house. Videos such as these, offer a very personalized feeling. When shooting these videos, make sure you have good lighting and use the wide-angle option, it offers a better view of the entire area.
Also, you can use several video editing apps to further edit your captures.
Live Q&A - It is one the best way to connect with your viewers and potential customers. Live streaming has picked up quite a lot of traction in the past few years and brands have seen great growth in their audience as a result of this.
There are several live-streaming apps that you can make use of. As an alternative, you can also use social media platforms like Instagram, or Facebook for the same.
Guide Videos - These videos are where you sit down and offer advice on buying properties for your viewers. These videos do great as well, there are several topics that you can cover, for example, how to choose the best property, the best way to find mortgage lenders, and many more.
Final Thought
Videos are a great tool that brands should make use of and improve their standing in their industry. In recent years, it has become ever-so-evident that videos are the future of marketing, and jumping on the bandwagon is the best thing a business can do right now!
Also, don’t forget, if you need any type of video strategizing, production and marketing services for your business Peace Entertainment Media are always there to support you.
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