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Why Should You Include Explainer Video on Your Website?

Updated: Dec 19, 2022


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Today, many companies use explainer videos because it is an excellent way to instantly engage visitors on the website and explain the key benefits of the product or service.

According to research, visitors spend on average 5.59 seconds reading written content on a website. So, if you solely rely on written sales copy, you may not be appropriately communicating the features of your product.


Also, users spend 2.6 seconds scanning the websites before focusing on a specific part. With such a limited time frame to capture visitors' attention, it's crucial to optimize your site so they'll stay longer. Explainer videos are an excellent way to explain complex processes without writing lengthy text.


To enhance your business growth through explainer or corporate videos, you should work with top video production companies.


Types of Explainer Video

The purpose of explainer videos is to simplify complex ideas, make them more memorable, and engage your audience more deeply. Explainer videos can be live or animated or a combination of the two.


· Live-Action Explainer Video


Generally, live-action explainer videos contain interviews with staff or creators who explain more about the product and its advantages.


· Animated Explainer Videos


With an animated explainer video, you can show how the product works, whether it is in a practical, conceptual, or character-based manner.




Here are a few reasons to include an explainer video on your company's website.


1. Boost Sales


Video marketing statistics show that 84% of people were influenced to buy a product or service after watching a brand video. Also, 69% prefer to view a short video to learn more about the product or service.


2. Simplify Complicated Subjects


Explainer videos simplify complex concepts and make them easier to understand. On the other hand, apps and other technical products are usually challenging to explain to a non-technical audience. Explainer videos can help bridge that gap.


3. Rank Higher in Search Engine


Search engines prefer pages that combine text, images, and video. Explainer videos can therefore help boost your SEO and drive more traffic to your website. A video on your webpage can also encourage visitors to stay longer on your site, which benefits your SEO.


4. Make your Promotional Messages Unforgettable


Video is easier to retain than text because most information is transmitted by visual means to the brain. That means explainer videos can help people remember information better.


5. Involve your Visitors more Greatly


A recent study found that viewers will spend 100% more time on a page that includes video. It means you have a greater chance of conveying your message with your video.


6. Enhance Conversion Rates


Not only can explainer videos increase sales directly, but they can also convince visitors to join a free trial or sign up for an email newsletter.


7. Explain more in a Shorter Time


If you have a lot of information to convey but only have a limited timeframe, explainer videos are ideal for such a condition. Explainer videos can often communicate several concepts that would otherwise require an entire paragraph to convey.


The Bottom Line


A top video production company can help you brand your website with an engaging explainer or corporate video.

Get in touch with us today for more information.


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About the author:

Peace

Writer

Peace i.e. Rick Hughes Jr. is a passionate content creator, dedicated to producing positive change through the power of video. Starting his career as a Hip Hop artist named "Peace," Rick developed his skills in communications and broadcast journalism, which led him to work with major media outlets such as Black Entertainment Television, News Channel 8, Discovery Channel, National Geographic, and various music groups. In 2001, he founded Peace Entertainment Media, providing top-quality videography services to a diverse clientele. It's a socially responsible edutainment brand that leverages the power of videos to promote positive impact within the business community. With his team, Rick has expanded his offerings to include video marketing, photojournalism, and live streaming services. Rick continues to connect and engage through his creative work, making a significant impact on the business and entertainment industries.

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