Updated: Apr 10
Video marketing currently plays a massive role in building as well as upholding a brand's identity.
To start off with, YouTube has a staggering 122 million active users on an everyday basis. To call that off, 1 billion hours worth of videos are being viewed on YouTube, daily.
Other social media apps, like Instagram, also have great stats. Here's one, 30% of Instagram users end up buying the products they find on Instagram.
For this very reason, the generation of video content is an absolute must.
Well, you don't need an exuberant set up to shoot amazing videos.
An iPhone is pretty much more than enough. iPhone has great camera quality and with the help of a few editing apps, you can take iPhone video marketing to a whole new level.
This is exactly what we will cover in the remainder of this article.
Follow these steps to make a great video:
Writing a script and refining it
Set up for a video shoot a video
Equipment for lighting and audio
Editing the video
Writing a Script
A script is extremely necessary, it doesn't matter if it is a simplified one or a detailed one.
Write down what you want to say in your video.
First, write down an introduction on yourself or your brand.
Now, talk about the product.
Tell your audience why they should choose you
Let your audience know how they can buy your product
This is just an example, you can write a script as per your requirements and remember every script need not be 100% professional all the time. Experiment with a few different styles and choose the one that works the best.
Set Up for a Video Shoot
We know, having a designated shooting studio can be quite the hassle.
But you can always work with what you have!
For starters, if you have a spare room be it in your office or personal residence, you can utilize it.
If you're using a spare room for the video, make sure you have a neatly maintained background.
On the other hand, you can also use outdoor locations to shoot great aesthetic looking videos.
To shoot stable videos, get a tripod. Or even better a gimbal. It's a tripod with an inbuilt gyroscope, this further helps in stabilizing your videos even if the camera is shaking.
Equipment for Lighting and Audio
If you can get a lighting set for your room, then it's great. Make sure you place the lights in a position that eliminates the presence of shadows in your video.
A great alternative would be to have a window, you can always use natural lighting as well.
In the event, you can't yet afford a lighting set. You can move your shoot location outdoors. The best time is early morning and evening, it's also known as the golden hour by professional photographers and videographers.
For Audio, you should definitely buy a microphone to capture audio with great clarity.
Make sure, there are no background noises, for this very reason a microphone is helpful. You can also do simple sound-proofing to your room, all you have to do is hang out a few towels around the room.
Editing Your Video
There are tons of applications you can download to edit audio and video. A lot of them are free as well.
Make sure, you remove unwanted scenes from the video, and add the necessary bits in a story-like manner with appropriate transitions.
There are apps for audio that help you remove background noise as well, be sure to check them out.
This video was shot on a Smart Phone
This way, you can garner attention and audience. Furthermore, you will also find your conversation rates skyrocketing. Smartphones and iPhones are very convenient for dailies and vlog's, but if you want to do it in a professional way it is better to hire a video professional. By hiring a professional photographer, you may receive these benefits-
Advance Technical skills- Technical skill has the ability to change the game.
Knowledge of tools and software- Shows the experience and zeal in the profession.
Professional equipment-A sure sign of a professional photographer.
Creative decision- Creativity is the foundation in photography.
Effective results- Which leads to the end product.
If you wanna known more about Outsource Vs. In-House Video: What's Best for Your Business? Read this blog.
Well, these are just the most simple steps you should use to create a great video for your brand.