In-House Video Production
You always have options to outsourcing your video production needs. Doing it yourself! That's what an increasing number of businesses have done of all levels. From large brands like Home Depot and non-profits to small operations like Sidney & Company making studios part of their business model. Organizations dedicated to consistent video production and marketing have made the investment in hiring a team, buying equipment, and the software.
In-House Video Production Pros
Putting your video in-house offers valuable benefits similar to, but not the same to outsourcing:
Expensive, but daily availability. You basically, direct hire your talent in-house and develop a team. They're always available to you for their time or focus.
Long-term investment. In-house teams have access to your company and customers. They have a vested interest like outsourced professionals, but the difference is their jobs depend on it.
The ability to produce more videos at a whim. If you see success with a marketing video one month, produce three the next month you can get a lot more value from the employees until you hit their bandwidth and or hourly limits. Receive the same experience outsourcing, but only with the right outsourced professional.
Flexibility. It may slightly easier to change the priority of projects, redefine the scope without altering your budget, and come up with last minute tweaks when your team is down the hall. ***Sometimes, not all the time. Also possible with good contractors
In-House Video Production Cons
In-house video production isn't without its downsides, however:
Big investment out the gate. Think about a team/ team training, equipment, production space, software licenses etc... Even if you decide to hire pros you will still have training to do when it comes to team building. The up-front expense is usually high.
Miscellaneous expenses. In-house teams carry costs you may not have calculated, whether it's benefits/health insurance, vacation hours or vacation relief, or other.
Commitment – short or long-term. If you decide video production and marketing management are overwhelming, but you understand the value - are you stuck with all that camera equipment, software, and the team you brought on board?
Inventory - new equipment and software. Your equipment works fine now but keeping up with the demand for technology is forever changing. You'll make investments every few years or produce outdated videos.
When It Makes Sense
In-house video production makes sense when:
You get the flexibility you need to re-try, re-do, experiment constantly with new things, tweak your approach, and
Increase or decrease your production eventually getting close to what may be a fixed cost.
You understand constant creativity, budgets, can handle troubleshooting, maintenance of gear, and management of a team.
Do you prefer to outsource video production or use an in-house team or contractors? Why? Leave a comment below and share your experience!
Continue reading to Part 3: Outsource Vs. In-House Video Production: What's Best for Your Business – Solution