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  • Writer's picturePeace

Importance of Video Marketing for B2B Companies

Updated: Apr 10, 2023

Table Of Content

1. Why B2B Companies need Video Marketing?

2. Reasons Why Video Marketing is Important?

- Brand Awareness

- Increases Traffic

- Enables Sales

- Increases Exposure and Engagement

- Attracts Audience

- It's Economical and Simple


Why B2B Companies need Video Marketing

Businesses are always looking for new and innovative ways to market their products and services. Content marketing is one of the most effective and efficient ways to do this. However, many B2B companies often forget about the power of video marketing.

From increasing brand awareness to generating leads, video marketing can help B2B companies refine their business strategy. You may know these things already but you can't do it all. If you want to grow and get more clients, outsourcing a video marketing agency can give better ROI than training an inhouse team. Want to know how?

When your audience sees you and your team in action, it helps them to see you as a real, relatable person, and not just a faceless company. Being in this business and working with a wide range of clients, Peace Entertainment Media has worked its way on providing the best for the brands. Find out how Peace Entertainment Media can help your business get ahead of the competition and stand out from the crowd with our video marketing services.

Video marketing allows you to tell your story in a way that is both engaging and visually appealing, and it gives you the opportunity to connect with your audience on a more personal level.

If you’re a B2B company that is looking for a way to improve your content marketing strategy, then you should definitely consider incorporating video marketing into your plan.

Reasons why video marketing is important:

1. Brand awareness:

Video is an excellent way to build trust and relationships with potential and existing customers. When done well, video can humanize a company and its products, making it easier for customers to connect with the brand. According to a survey, it was found that video marketing helps businesses to increase their brand awareness by 70%.

2. Increase Traffic:

By creating engaging and informative videos, you can show your audience that you are an expert in your field and that you are someone they can trust. If you make use of video marketing then it can help you increase your website traffic by 51%.

3. Enables Sales:

When you make creative video content for your business, it attracts a lot of potential customers which understand how beneficial your business would be to them which will make them invest in your business and thereby increase your sales up to 34%.

4. Increases Exposure and Engagement:

Videos provide an excellent opportunity to engage with people. It is found that viewers can retain 95% of a message when they watch it in a video, compared to 10% when they read it in the text. That’s why videos are way better than traditional means of marketing.

5. Attracts Audience:

People love watching videos. Be it an Instagram reel or a YouTube Video or any Advertisement, everyone loves watching interesting videos that capture their attention. If you choose video marketing over Posters and Newspaper ads, you can capture a number of audiences by making an interesting and exciting video for your Business.

6. It's economical and simple:

Making videos is economical. Anyone and everyone can make them. Videos save us so many resources. It is affordable and you can edit it however many times you want. It makes marketing our business effortless and is cheaper compared to other methods.

In conclusion, video marketing can help create interest in a company's products or services, and it can build relationships with clients. The experts at Peace Entertainment Media can assist companies in developing a video marketing plan that’ll help them reach their marketing objectives.

Consistency is key! A little planning, creativity, and professional video production services can easily create eye-catching videos that will help your business reach new heights. In recent years, the rise of online video has only made video marketing more important for business companies. With more and more people watching online videos, business companies that embrace video marketing are able to reach a wider audience than ever before. Cell phones are great for dailies, but a production separates you and your business and increases what you can charge.

We at Peace Entertainment Media, in the metropolitan area of Washington, DC, Maryland, and Virginia will do our very best to meet your needs. Our in-house video production team makes it easy for you to attract more people to your business.


About the author:



Peace i.e. Rick Hughes Jr. is a passionate content creator, dedicated to producing positive change through the power of video. Starting his career as a Hip Hop artist named "Peace," Rick developed his skills in communications and broadcast journalism, which led him to work with major media outlets such as Black Entertainment Television, News Channel 8, Discovery Channel, National Geographic, and various music groups. In 2001, he founded Peace Entertainment Media, providing top-quality videography services to a diverse clientele. It's a socially responsible edutainment brand that leverages the power of videos to promote positive impact within the business community. With his team, Rick has expanded his offerings to include video marketing, photojournalism, and live streaming services. Rick continues to connect and engage through his creative work, making a significant impact on the business and entertainment industries.

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